Sending a cold email to potential clients can be nerve-racking. It can also be very high reward. Email is a low pressure, high-impact way to move the needle when it comes to getting your brand or product in front of a buyer.

After all the energy you pour into the components of a great meeting, many of us never take the step to brand the meeting experience. This one simple addition to the meeting workflow can create serious value for both you and the client.

Unfortunately, poorly organized meetings happen all the time. But aside from being annoying, have you ever considered what the real cost of these meetings is?