3 Project Purpose Statement Examples for Clearer Scope - Docket

3 Project Purpose Statement Examples for Clearer Scope

When it comes to running a successful project, it can be easy to let the team get swallowed by scope creep. For a project to accomplish its goal on time, everyone needs to know its goal. This is where a project purpose statement can be helpful. Here are a few useful examples to help you write your next project purpose statement.

Writing Your Project Purpose Statement

A project purpose statement is going to help the entire project team. While typically no more than one or two sentences long, a project purpose statement includes the answers to:

  • Who is going to be involved? Who are the team members going to be? What are their roles going to be?
  • What is the team going to be doing? What is the end goal of the project?
  • Why? What is this project taking place? Is this to help the company in some way? Is there a client that needs help?
  • When is the project going to happen? When are the deadlines? When do the milestones need to be met?
  • Where is the project going to happen? Is this project taking place in an office somewhere? Is this project going to be moving from place to place regularly?
  • How is this project going to get done? How is success going to be measured?

When writing the project purpose statement, teams need to make sure they consider the project’s boundaries and constraints. Every member of the team should participate in the writing and creation of the preliminary project purpose statement and they should be documented alongside other resources in your project management software. Here is a helpful template and some project purpose statement examples to help get you started.

Template

The goal of this project is to build/create/provide…[the what]… for …[the who]… so that she/he/they can …[the why]. We aim to accomplish this with …[the how]…[the where]… by/on/before …[the when]. 

Example 1

The goal of this project is to create a save and resume feature for customers on our Gold subscription plan so that they can start their work and complete it at a later date without losing their data. We aim to accomplish this with our East-coast product team before the end of the month

Example 2

The goal of this project is to provide updated training and resources for our volunteer coordinator so that he can onboard new volunteers quickly and effectively. We aim to accomplish this remotely with our marketing copywriter and freelance designer by September 4

Project Scope Checklist

To help you define a limited project scope, it may help to use a project scope checklist. The point of a project scope checklist is to help the team identify the scope of the project. What will be the team’s focus? Is there anything that the team is going to have to avoid? When it comes to crafting a project scope checklist, it helps to keep the project narrow in terms of focus. A narrow focus can play a significant role in articulating what the project both will and will not be accomplished. Any project scope checklist should always keep the project’s goals in mind and include information on the timeline, resources, team members, and budget of the project.

A useful project scope checklist should help the team avoid the problem of scope creep. Sticking to the project scope checklist will also help the team make sure that it is delivered on time and within budget.

User Stories

There is a unique type of project purpose statement that takes the form of a story. A user story map is commonly found in software product feature development and agile project management processes. The point of project story statements is to emphasize the customer. Usually, these stories will cast the user as a hero against a problem with a solution. 

When writing a user story, stay at a high level, remain brief, and use plain language. Remember that the goal of a user story is to be written from the perspective of the user.

It can also be helpful to follow a template of a user story. This can help teams develop a user story that will be beneficial to them in the future.

Template

As a [the who], I want to [the what], so that I/my team can [the why].

Example

As a marketing director, I want to be able to track ROI across my top customer segments, so that I can redirect underperforming ad spend.

About the Author

Charlie Holcomb

Charlie Holcomb

As Marketing Manager at Docket, Charlie is on a mission to show leaders everywhere how to make meetings awesome. After hours, you can find Charlie enjoying pub trivia, local music, and rugby.
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